Posts Tagged ‘Distribution’

How to get more than 100% active installs on Android Market

Friday, June 24th, 2011

Well, having a percentage of more than 100% of active installs on the Android Market seems a bit unrealistic to me. However, this is what it shows in my Android Market app listing. The one shown on the right is a paid application that had just been launched, so I guess the Android Market didn’t update its internal statistics properly yet.

The mix of ingredients to get a high percentage of active installs is fairly easy:

  1. Have a good app with as less bugs as possible.
  2. Provide a good app / user experience.
  3. Have a good presentation of your app on the Android Market (or other stores).
  4. Establish a relationship with your users (connect to them via Twitter, ask then to sign up for your newsletter, reply to their emails addressing their issues, questions and suggestions, etc.)
  5. Tell your existing users you have a new app available.

Though, I consider it common sense, I know that there are a lot of developers out there who don’t do that. Of course, there is a lot more you can do, but at least that’s a start. Most developers write an app, put it up there on a market (iPhone, Android, BlackBerry all the same) and then lean back and see. Folks, that’s not how the world works. App users are like you and me, if we buy a car we want to hear from dealer how good the car and what features it has. Once we bought it, we want to be sure, it does not break down at the first overland trip and we want to have an exciting experience every time we start the engine. Same counts for apps – as a user I need to love it and I need to be told to try it!

How you cannot earn money with the Android Market

Friday, January 23rd, 2009

Remember my article How to earn money with your application through the Android Market? There are some greedy persons out there who might want to take advantage of the “free software” delivery of the Android Market. I will tell you below what is not allowed and why.

Smash Money

What you should not do
The article mentioned above described how you can get up a demo application on the Android Market. It is obvious that this provides possibilities to add a purchase link into the demo application so users can buy the product on your own site. Good idea in the first second, but be aware of the Developer Distribution Agreement you agreed to.

To be clear: This is not allowed.

You will create more of a mess than if you do not have your application available in the Android Market. Sooner or later your application will be reported by a user or another developer (god bless the community!) because you are violating the distribution terms other developers comply with. Don’t blame them – it is just unfair that you are violating terms while they are complying with them. Once your application has been reported to Google it will investigated. I don’t know exactly what happens then but I guess a nifty Google nerd will install your app on his phone and check it out. They will see that you are linking to your own shop and kick you out of the market. This does not help you in earning money out of your application. May be in the very short term while people are actually buying from you. However, in the long term you will not be able to establish a successful relationship with your users which will lead in less popularity and less sales in the end.

Want to do it right? Check out: How to earn money with your application through the Android Market